Toyota

SHIFTING GEARS
THE BRIEF

With the closing of car manufacturing in Australia, Toyota wanted to create a book that celebrated their rich history as well as the enormous contribution of its staff. The brief was to create something that embraced the concept of respectful transition, while also communicating that Toyota would still have a strong presence in the Australia car market. 

THE IDEA

Shifting Gears is a book that celebrates staff. Including over sixty-five interviews with its Australia wide workforce, it was a recollection of stories from the beginning car of manufacturing right through to the current day, high-tech production techniques that Toyota is known for. 

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