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© 2017 Bounce Books Pty Ltd. Preston, Victoria. Created by Hyphen. www.thehyphen.com.au

Coles

100 YEARS OF QUALITY, SERVICE AND VALUE
THE BRIEF
THE IDEA

Coles is an iconic brand that has been an integral part of most Australians’ lives for the past 100 years. The purpose of the book, which was given as a gift to every Coles team member, was to strengthen and promote the company’s internal culture in their centenary year.

We wanted the book to be colourful and vibrant, much like the fresh food section of the supermarket! Full of glossy images, historical snippets, timelines and anecdotes, it tells the story not just of Coles, but of a changing Australia.