Best's Great Western
CELEBRATING 150 YEARS
Best’s Great Western is a family-owned Victorian winery and to mark their 150th anniversary they wanted to publish a book about their history and heritage, both as a keepsake and for marketing purposes. They wanted a book that was in chronological order, but that could be opened on any page to reveal something interesting about the winery and the family that runs it.
While the book was a chronological history of the winery, we wanted it to also have an element of the playful, honouring the tradition of good food, good wine and good company. A constant through the winery's 150-year history has been the family’s kitchen table, so that became a key feature of the narrative: imagined conversations between past and present members of the family transcended generations and took readers on a flight of fancy. And since good conversations are always accompanied by good food and good wine, each 'moment through time' around the kitchen table was accompanied by a family recipe and, of course, a wine recommendation. Beautiful historical and current images reflected the company’s heritage and the family feeling, unveiling the true character of the business as well as the wines they create.