CELEBRATING TODAY, INSPIRING TOMORROW
In this iconic Australian company's 150th year, our task was to capture the history and nostalgia of the Arnott's of yesteryear, while celebrating the fun and vibrancy of the Arnott's of today. The book was to be a gift to staff; we wanted Arnott's people who picked up the book to feel like they were part of something special, and bigger than just themselves.
We used the vibrant colour palette of the current Arnott's branding to complement the beautiful historical images that Arnott's already had in spades. We also sent our photographer and writer out to capture the various 150-year celebrations, as well as the work that goes on behind the scenes in the biscuit factory. The result? A book that would make any Arnott's employee proud to be a part of the Arnott's story.